Te Hau Ora Ō Ngāpuhi Communication Campaign

MEA's support has further enabled Te Hau Ora o Ngāpuhi (THOON) to enhance the recognition and uptake of their health services. This included MEA supporting the organisation to develop their e-pānui and social media presence, refresh their website and develop content that helps to amplify their team's efforts and impact across Te Whare Tapu o Ngāpuhi.

Explore the impactful collaboration between Making Everything Achievable (MEA) and Te Hau Ora Ō Ngāpuhi (THOON), aimed at enhancing the connection between internal services and the wider Ngāpuhi community. This initiative delves into key service interviews, providing insights into THOON's commitment to community well-being.

Te Hau Ora O Ngāpuhi, also known as THOON, was established in 2015 as a subsidiary company of Te Rūnanga-Ā-Iwi-Ō-Ngāpuhi (TRAION) following the merger of Te Hauora o Kaikohe with TRAION. THOON is charged with leading the health strategy for Ngapuhi, serving whānau, hapū and hāpori living within Te Whare Tapu O Ngāpuhi, whether Māori or non-Māori.

MEA has played a storytelling role supporting THOON to effectively communicate its service offerings both within the organisation and to the wider community through a series of interviews with service leads and dedicated staff.

The project has been comprehensive, encompassing the release of an e-pānui, the implementation of a strategic social media campaign, and the development of a monthly engagement plan. This plan incorporates elements such as Facebook analytics data insights, follower profiling, network identification, and recommendations for sustained engagement success.

Key Deliverables:

  1. E-panui for both internal and external audiences
  2. Social Media Campaign - inclusive of communications strategy development, communications training, project management, monthly reporting, and targeted social media advertising
  3. Administrative Support

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