Waikato District Health Board partnered with MEA to launch a vaccination campaign for rangatahi and whānau Māori, emphasising "Local Places, Local Faces" and "Get Connected, Get Protected," with a focus on saving lives and safeguarding communities from the impacts of COVID through relevant stories and targeted content creation.
Embark on a vital health initiative as Waikato District Health Board collaborates with MEA to spearhead a targeted vaccination campaign for rangatahi Māori, prioritising community well-being and COVID-19 resilience.
Waikato District Health Board (WDHB), one of New Zealand's 20 district health boards, serves the principal iwi of Hauraki, Ngāti Maniapoto, Ngāti Raukawa, and Waikato, along with Ngāti Tūwharetoa and Whanganui iwi groups.
MEA is honoured to develop a campaign aimed at promoting and increasing the vaccination rate of rangatahi Māori in the region, emphasising the "Local Places, Local Faces" and "Get Connected, Get Protected" concepts. Our focus is to save lives and protect communities from the impacts of COVID-19, providing communication collaterals, including branding, posters, the Ngā Manukura Campaign, and content for various channels such as print, digital, signage, and radio.
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